Works Cited Requirements
- MLA or APA (or other appropriate style) citations page for all sources used in the paper. Online sources from reputable sources are fine, but at least 5 of your citations should be from Academic sources.
- Use resources, such as Purdue OWL or Citation Machine to generate your citations. Memorizing a format is less important than being able to figure out which format to use.
Sample Works Cited Sections
Example #1
Works Cited “Abbott.” Ryan Paul, www.ryanpaul.com/abbott/. Abbott Visual Identity Quick Reference Guide.” BrandEbook.com, www.brandebook.com/index.php?option=com_jdownloads&Itemid=490&view= viewdownload&catid=25&cid=629&lang=en. Adelman, James S., et al. “Contextual Diversity, Not Word Frequency, Determines Word-Naming and Lexical Decision Times.” Psychological Science, vol. 17, no. 9, 2006, pp. 814–823., doi:10.1111/j.1467-9280.2006.01787.x. Asuncion, Agatha. “General Electric Company.” LinkedIn SlideShare, 9 Oct. 2014, www.slideshare.net/gatootz/general-electric-company-40096797. Audacity, Audacity, 2018, audacityhealth.com/. “General Electric / BrandBook.” LinkedIn SlideShare, 2 Mar. 2013, www.slideshare.net/BetoLima/general-electric-brandbook. “Brand, Team, and Company Colors - Hex and RGB Color Codes.” Brand, Team, and Company Colors - Hex and RGB Color Codes, CodeofColors, www.codeofcolors.com/. Brysbaert, Marc, et al. “The Word Frequency Effect in Word Processing: An Updated Review.” Current Directions in Psychological Science, vol. 27, no. 1, 2017, pp. 45–50., doi:10.1177/0963721417727521. “Cardinal Health Master Brand Guidelines.” pp. 1–56. http://protected.cardinalhealth.com/content/dam/corp/web/documents/brand- guides/CardinalHealth-MasterBrandGuidelines.pdf Chovanová, Henrieta H., et al. “Impact of Brand on Consumer Behavior.” Procedia Economics and Finance, vol. 34, 2015, pp. 615–621. “Corporate Responsibility Report 2017.” pp. 1–38. https://www.sonichealthcare.com/media/3379/soniccorpresponsibility_2017.pdf Daye, Derrick. “Brand Positioning Elements Defined.” Branding Strategy Insider, The Blake Project, 2 Apr. 2018, www.brandingstrategyinsider.com/2012/02/brand-positioning- elements-defined.html#.WwZBd62B2b9. “GE 2001 Annual Report - GE Values.” GE Reports, General Electric, www.ge.com/annual01/values/. “GE | Brand Story.” GE Reports, General Electric, www.ge.com/brand/. Johnson & Johnson, Johnson & Johnson, www.jnj.com/_document?id=00000159-6a3b-d7d5-abdd-ea3f92360000. “Johnson & Johnson Red Color Palette with Hex & RGB Codes.” Python Logo Color Scheme » Brand and Logo » SchemeColor.com, www.schemecolor.com/johnson-johnson-red.php. Kachergis G, Yu C, Shiffrin RM. Frequency and contextual diversity effects in cross-situational word learning. In: Taatgen N, van Rijn H, Nerbonne J, & Schomaker L, editors. Proceedings of the 31st Annual Conference of the Cognitive Science Society. Austin, TX: Cognitive Science Society; 2009, pp. 2220–2225. Kolk, Alar. “Cardinal Health Vision: To Be.” LinkedIn SlideShare, 14 Jan. 2010, www.slideshare.net/openinnovation/visions-missions-of-fortune-global-100/65- Cardinal_HealthVisionTo_be_the_premier. MacLeod, Christy. “Defining Brand Identity.” The Percolate Blog, Percolate, 18 May 2015, blog.percolate.com/2015/05/defining-brand-identity/. “Mission--Vision-and-Values.” Steroid Drug Testing | Quest Diagnostics : Steroids, Quest Diagnostics, 2018, www.questdiagnostics.com/home/about/locations/international- contact/india/About-US/Mission--Vision-and-Values.html. “Myriad At-A-Glance.” Myriad Genetics | About Myriad, 2018, myriad.com/about-myriad/inside-myriad/myriad-at-a-glance/. “Myriad Brand Book.” pp. 1–14., s3.amazonaws.com/myriad-web/myriadpro.com/style-guide/pdf/myriad/Myriad-Brand- Book.pdf. “Myriad Fact Sheet 2018.” pp. 1–3., dym77a36t593r.cloudfront.net/myriad.com/pdf/Myriad%20fact%20sheet%202018.pdf. “Myriad Genetics Corporate Presentation.” 13 Mar. 2018, pp. 1–31. http://files.shareholder.com/downloads/MYGN/6256313945x0x955908/434FE3EB-8AFA- 47E5-BBC1-507F3F657EA3/Myriad-Corporate-Presentation.pdf “Novartis Colors with Hex & RGB Codes.” Python Logo Color Scheme » Brand and Logo » SchemeColor.com, 2018, www.schemecolor.com/novartis.php. “Novartis.” Novartis, Novartis, 2018, www.novartis.com/. “Our Credo Values.” Johnson & Johnson, Johnson & Johnson, 2018, www.jnj.com/about-jnj/jnj-credo. “Our Strategies to Deliver Value | Johnson & Johnson.” Johnson & Johnson, Johnson & Johnson, 2018, www.jnj.com/partners/supplier-principles. Petek, Nusa, and Maja K. Ruzzier. “Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View.” Managing Global Transitions, vol. 1, pp. 61–78. “Please Log in to Continue.” Medtronic Secured Access: Internal Home, brandcentral.medtronic.com/us-en/strategy.html. “Quest Diagnostics.” REBRAND, 12 July 2017, rebrand.com/merit-quest-diagnostics/. Rosa, Eva, et al. “Contextual Diversity Facilitates Learning New Words in the Classroom.” Plos One, vol. 12, no. 6, 2017, doi:10.1371/journal.pone.0179004. Shaikh, Rahil. “Johnson and Johnson Consumer Behaviour.” LinkedIn SlideShare, 28 Mar. 2015, www.slideshare.net/rahilalarsalan/johnson-and-johnson-consumer-behaviour. Stayman, Doug. “How to Write Market Positioning Statements.” #Cornell360, ECornell, 20 Mar. 2015, blog.ecornell.com/how-to-write-market-positioning-statements/. Sysmex, 2018, www.sysmex.com/us/en/Company/Pages/About-Sysmex.aspx. “The Novartis Brand Personality 3 Core Brand Elements.” Studylib.net, 2018, studylib.net/doc/9872761/the-novartis-brand-personality-3-core-brand-elements. Thompson, Andrew. “General Electric's (GE) Vision Statement and Mission Statement.” Panmore Institute, 20 Oct. 2017, panmore.com/general-electric-ge-vision-statement- mission-statement. “Understanding the Language of Branding.” pp. 5–14., theblakeproject.typepad.com/Chapter2.pdf. van Riel, C. B. M., and J. Balmer. 1997. ‘Corporate Identity: The Concept, Its Measurement and Management.’ European Journal of Marketing 31 (5–6): 340–55. “Who We Are.” Abbott, Abbott, 2018, www.abbott.com/about-abbott/who-we-are.html. Zigu. “Johnson & Johnson SWOT Analysis.” MBA Skool-Study.Learn.Share., www.mbaskool.com/brandguide/fmcg/3888-johnson-and-johnson.html. |